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The Surfing Heritage Foundation Mission

The Surfing Heritage Foundation is a non-profit organization dedicated to preserving, presenting and promoting surfing’s heritage for the appreciation and education of current and future generations; and to achieving our goal of surfing being more accurately understood, represented and enjoyed.

 Focusing on the complete spectrum of surfing’s history and development, including but not limited to significant surfboards, photography and the full range of other forms of information and objects of cultural value.

 Establishing a world-class museum/resource facility, including an outreach program that creates exhibits and develops venues for effective traveling and/or off-site display: that this facility might serve as a symbolic center for the wave riding culture in the United States, dedicated to the understanding and appreciation of surfing as a sport, lifestyle, and culture.

Building a community who actively support the Surfing Heritage Foundation with fundraising, promotion and advocacy.


The Surfing Heritage Foundation Vision

Now. And for the future.

Our goal is to create an archive of wave craft of all forms with which to illustrate the evolution of wave riding around the world, to present the best possible examples of wave craft and the tools with which they were made, and to insightfully showcase surfing accessories, wetsuits, fins, leashes, wax, hardware, racks, and more.

We will archive historically significant photography, cinematography, and video comprising original materials whenever possible, augmented by scans.

We will maintain an inclusive library of significant books, posters, and pertinent paper records.

We will collect for display significant and representative artwork of all genre representing surfing, from old to contemporary.

We will publish books, pamphlets, posters, films and videos, limited edition items, and other media and materials, and distribute these to the public.

We will engender cooperation with other like-minded institutions in the accomplishment of our goals and will encourage and facilitate the use of our resources for scholarly and editorial pursuits.


The Surfing Heritage Foundation Values

  • We embrace the “aloha spirit” by our teaching, sharing and offering of goodwill and fellowship.
  • We represent the sport in a respectful manner by striving to be historically accurate and treating the subject matter with dignity.
  • We work to earn the confidence and respect of the community we serve by striving to constantly improve and increase our capacity to do good work through our staff, volunteers and donors.
  • We strive to operate at the highest standards of professional conduct by adopting best practices and methods that are reliable and repeatable. We embrace and adopt the American Association of Museum standards of ethical behavior.
  • We remain non political and non denominational in our dealings.
    We insist on giving our best effort in everything we do and we inspire each other and those around us to standards of excellence in all endeavors. We see a big difference between “good mistakes” (best effort, bad result) and “bad mistakes” (sloppiness or lack of effort).
  • We treat each other with respect and look to be fair and compassionate.
  • We understand that clarity in our mission, goals, and personal interactions is critical to our success.
  • We require complete honesty and integrity in everything we do.
  • We are open and direct and “up front” in our communications with our coworkers, volunteers and members of the public.
  • We are courteous and responsive in our dealings. When we make commitments, we live up to them.
  • We are frugal and respect the value of our donor’s dollar. We protect and conserve the Foundations assets with the highest degree of vigilance possible.